Exact Match Domains And Their Impact On SEO

Introduction

Exact match domains or EMDs are domain names that exactly match a keyword or phrase that someone searches for on search engines. EMDs have been an SEO tactic used by many in the past, but their use has been increasingly debated in recent years. This blog post explores what EMDs are and how they affect SEO in the present day.

<h2>What Exactly Are EMDs?</h2>
As mentioned, EMDs are domain names that exactly match keywords or phrases people search for on search engines. For example, if someone searches for "best pizza in New York City", the EMD for that would be "bestpizzainnewyorkcity.com".

<h2>EMDs And SEO</h2>
EMDs used to be a popular SEO tactic because search engines used to give higher rankings to EMDs. However, since Google's Exact Match Domain algorithm in 2012, EMDs don't carry as much weight and can even be penalized if they are used purely for the sake of ranking purposes.
That being said, if you use an EMD for legitimate branding purposes and provide valuable content for users, then it can still be beneficial for SEO. However, it should be noted that having an EMD does not guarantee higher rankings or traffic.

<h2>EMDs vs. Branded Domains</h2>
EMDs used to be favored over branded domains for SEO purposes, but nowadays, search engines favor branded domains that provide valuable content and have strong backlinks. It's important to focus on creating a brand that people recognize and trust, rather than trying to artificially manipulate search engine rankings through an EMD.

<h2>Conclusion</h2>
EMDs can still be beneficial for SEO if used for legitimate branding purposes and providing valuable content. However, it's important to prioritize creating a strong brand with a branded domain rather than relying solely on EMDs to boost your rankings. By following good SEO practices and focusing on what users want, you can increase your visibility on search engines and grow your business in the long run.