If you want to sell a domain you already own, first decide what outcome matters: a quick disposal, a negotiated price or continued holding until a suitable buyer appears. Those choices affect the price, listing format and amount of time you are prepared to spend.
Verify that the registration remains under your control and that you can deliver it. An expired name you once owned is not an asset you can still promise to a buyer. Keep renewal arrangements active while any sale is being agreed.
Prepare a short evidence file
Record the exact domain, registrar, expiry date and expected delivery conditions. Identify whether the sale contains only the domain or any separate assets. Describe the spelling, extension and likely uses, with supporting evidence for any claimed traffic or revenue.
For valuation, compare reported NameBio sales by extension, wording, date and venue. Exclude exceptional deals that share only a vague keyword. The purchase price you paid is a cost in your records, not proof of today’s buyer demand.
Our domain evaluation guide helps organise the assessment. Avoid an inflated description that converts a hypothetical use into an established business opportunity.
Set three decision figures
- Your public asking price or starting offer range.
- The lowest net amount you would accept after transaction charges.
- The cost you are prepared to incur if no sale occurs before renewal.
These figures answer different questions. In a hypothetical negotiation, a £600 gross offer with £90 commission leaves £510 before other expenses and tax. If your minimum net amount is £550, accepting that offer would not meet it. Use the actual venue’s fee schedule rather than assuming this illustrative commission applies.
Review Sedo’s current prices when considering its services. Our pricing guide explains the difference between a listing amount, a market estimate and an accepted sale price.
Create a listing buyers can understand
State that the domain is for sale, show the exact address and explain how the price or enquiry process works. A logo mock-up can illustrate a possible use but must not imply an existing business is included. Keep contact information appropriate to your chosen platform.
Afternic’s seller service provides listing and landing-page routes. Check the setup, fee and distribution conditions before selecting them. Maintain one consistent price across active routes and remove stale listings when a transaction closes.
Negotiate the whole agreement
Respond to the buyer’s actual questions and document any agreed change. Discuss fees, currency, payment arrangements, the delivery route and whether there are conditions beyond the domain transfer. Do not promise future search rankings, income or protection against every legal claim.
Our broker guide helps when an intermediary may be useful. Compare the broker’s role and conditions with the size of the sale rather than assuming representation always improves the result.
Complete delivery through the agreed process
ICANN’s transfer FAQ covers gTLD registrar transfers. An account move at the current registrar is a separate route. Confirm the applicable restrictions before agreeing a completion date.
Follow the transaction service’s confirmed instructions for payment and release of control; do not send authorisation codes merely because a buyer emails a payment screenshot. Keep the completion records, update your inventory and review what the net result says about the original holding decision.