Introduction:
Buying and selling of expired domains have become a common practice nowadays. But how do you determine the value of such domains? This is where expired domain appraisal comes in. In this guide, we will take you through everything you need to know about expired domain appraisal.
What is an Expired Domain?
Domains are registered for a specific period, typically one year. Once that period ends, the owner of the domain has the choice to renew it. If the domain owner doesn’t renew the domain, it becomes expired.
Expired domains are just like any other domains except that they have a past. These domains may have once been used by legitimate businesses and have some incoming links, or they may have been penalized by search engines due to spammy behavior on the part of previous owners.
Why Appraise Expired Domains?
Expired domain appraisal involves determining the value of a domain that has expired. This is important if you’re looking to buy or sell an expired domain.
Appraising an expired domain helps buyers determine whether the domain is worth buying. If you’re looking to sell an expired domain, an appraisal can help you set the right price for it.
Factors Affecting Expired Domain Appraisal:
Several factors are considered when appraising an expired domain:
Domain Age: Older domains tend to have more value.
Domain Name: A domain with relevant keywords in its name is more valuable than one without.
Incoming Links: A domain with quality incoming links has more value.
Traffic: If a domain has a lot of traffic, it’s more valuable.
Domain History: The domain’s past history will affect its value as well. If it was once involved in spammy behavior, it may be worth less.
How to Appraise Expired Domains
There are several methods of appraising expired domains. These include:
Manual Appraisal: This method involves manually checking factors such as incoming links, traffic, domain history, and domain name to determine the value of the domain.
Software Appraisal: Various online tools exist that allow you to appraise an expired domain by entering the domain name.
Hire an Appraiser: There are professionals who specialize in appraising expired domains. They offer more in-depth analysis that can be more accurate than using software.
Conclusion:
Appraising an expired domain is important if you’re looking to buy or sell one. Factors such as domain age, domain name, incoming links, traffic, and domain history all affect its value. You can appraise a domain using manual methods, software tools, or by hiring an appraiser.