Introduction
Email marketing can play a pivotal role in your digital marketing campaign. However, if your emails land in the spam folder, all your efforts may lead to a wasted opportunity. The spam score, also known as email spam rating, is one of the critical factors in determining whether your email reaches customers’ inboxes or not. In this guide, you’ll learn how to improve your email spam rating in 2021.
What is an Email Spam Rating?
Email spam rating is a score given by email service providers to determine the likelihood of an email being labeled as spam. The score is based on various factors, including the email content, subject lines, sender’s reputation, and more. A high spam score can hurt your email deliverability, meaning your emails will likely end up in the spam folder rather than the inbox.
Why is a Low Email Spam Rating Important?
A low email spam rating can have a significant impact on your email marketing campaign’s success. A high spam score can lead to:
- Reduced email deliverability
- Increased chances of customer complaints
- Damaged sender reputation
A low email spam rating, on the other hand, can result in:
- Higher email deliverability
- Better open and click-through rates
- Improved sender reputation
How to Improve Your Email Spam Rating
Now that you know how crucial a low email spam rating is let’s discuss how to improve it:
1. Build a Quality Email List
The quality of your email list plays a crucial role in determining your email deliverability. Therefore, you should avoid buying or renting email lists and focus on building a quality email list. A quality email list consists of people who have opted in to receive your emails voluntarily.
2. Use a Consistent “From” Address and Domain
Using a consistent “From” address and domain can increase your credibility and improve your email deliverability. Make sure to use a recognizable and consistent “From” name and email address for all your email campaigns.
3. Optimize Your Email Content
The content of your email plays a vital role in improving your email spam rating. Avoid using spam trigger words, such as “free,” “buy now,” or “click here.” Instead, use personalized and engaging content that adds value to the recipient.
4. Monitor Your Email Campaign Performance
Regularly monitoring your email campaign performance can help you identify issues that may impact your email spam rating. Use email analytics to track and analyze your email metrics and make data-driven decisions to improve your email campaign’s performance.
Conclusion
Improving your email spam rating is crucial for the success of your email marketing campaign. By building a quality email list, using a consistent “From” address and domain, optimizing your email content, and monitoring your email campaign performance, you can improve your email deliverability and achieve better engagement rates with your customers.