A Comprehensive Guide to Using Spam Checking Tools

In today’s digital age, businesses use email as a powerful tool to connect with their customers and grow their brand. However, one of the biggest problems businesses face is email spam. It is estimated that around 45% to 70% of all email messages are spam. This means that most of your customers may never open or read your emails, which is a significant loss for your inbound marketing campaigns.

<h2>Why do you need a spam checking tool?</h2>
Spam checking tools help businesses ensure that their emails don't land in spam folders. These tools provide a quick check of the email content, subject lines, and sender reputation to make sure that the email will not be marked as spam. Also, spam checking tools help businesses save time and money by preventing their emails from being blocked, blacklisted, or sent to the junk folder. 

<h2>How does a spam checking tool work?</h2>
Spam checking tools use algorithms and rules to check the email campaign's content, sender reputation, and subject line. These tools take into account various factors such as the number of images, the length of the email, the quality of the text, and the sender's email reputation, among others. The spam checking tool then assigns a score based on these factors and alerts the sender if the score is too high, indicating that the email may end up in the spam folder. 

<h2>Top Spam Checking Tools</h2>
There are several spam checking tools available online that can help businesses improve the effectiveness of their email campaigns. Here we have compiled a list of the top spam checking tools:

<table>
    <thead>
        <tr>
            <th>Spam Checking Tool</th>
            <th>Features</th>
            <th>Pricing</th>
        </tr>
    </thead>
    <tbody>
        <tr>
            <td>MailTeste</td>
            <td>Tests deliverability and spam score, content analysis, design check, and SpamAssassin</td>
            <td>Free</td>
        </tr>
        <tr>
            <td>Mail-Tester</td>
            <td>Checks for spam score, SPF and DKIM settings, and DMARC policies</td>
            <td>Free</td>
        </tr>
        <tr>
            <td>MailGenius</td>
            <td>Checks for deliverability, rate limited, IP reputation, and spam score</td>
            <td>Free</td>
        </tr>
        <tr>
            <td>Postmark Spam Check</td>
            <td>Scans emails against popular spam filters, provides a score, and recommends changes</td>
            <td>Free</td>
        </tr>
        <tr>
            <td>SpamAssassin</td>
            <td>A software-based spam checking tool that uses a set of rules and tests to detect spam</td>
            <td>Free</td>
        </tr>
    </tbody>
</table>

<h2>Tips for Using a Spam Checking Tool</h2>
<ul>
    <li>Before sending an email, run it through a spam checking tool to ensure that it complies with spam filters.</li>
    <li>Use short and clear text in the subject line that's relevant to the email content.</li>
    <li>Avoid using too many images or links in the email content.</li>
    <li>Be consistent with your sending habits, and use the same email address or domain name.</li>
</ul>

<blockquote>
    "Using spam checking tools is crucial for businesses to ensure that their email campaigns don't end up in the spam folder. By following the tips and using the right tool, businesses can optimize their email campaigns and increase their chances of reaching their customers' inbox."
    <footer>– John Doe, Marketing Expert</footer>
</blockquote>