If you’re an avid email marketer, you must have encountered instances where your emails didn’t reach your subscribers’ inboxes. This could either be due to low open rates, an outdated list, or worse, ending up in the spam folder. This guide will give you the tools to identify if your emails are being marked as spam and how you can reduce the chances of it occurring.
<h2>The Spam Filter Process</h2>
Firstly, it is essential to understand the process behind email filtration. After hitting the 'send' button, emails are analysed by various filters based on different criteria such as sender name, email content, and domain reputation. If your email scores high on their spam scale, your email will be automatically directed to the spam folder, and your subscribers won’t see it. So, how do you detect and avoid spam filters?
<h2>5 Anti-Spam Measures</h2>
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<li><strong>Authenticate Your Emails:</strong> Email authentication is necessary for the reputation of your domain. Configure your domain with DMARC, DKIM and SPF records to signal to mailbox providers that your email is credible.</li>
<li><strong>Send Targeted Emails:</strong> The content of your emails should be relevant to your subscribers. Segment your subscribers based on their interests, geographic location, or activity on your site. This will increase open rates and engagement, signalling to email providers that your emails are valuable</li>
<li><strong>Avoid Spam Trigger Words:</strong> The content of your emails should not contain words that will trigger spam filters such as 'free,' 'win,' and 'buy.' Check your content using a spam checker tool to identify these words.</li>
<li><strong>Optimize Email Design:</strong> Your email design should include a header, an engaging subject line, and a clear call to action. Use a plain-text format or a well-designed HTML email to ensure deliverability.</li>
<li><strong>Regularly Scrub Your List:</strong> Clean your email list regularly to remove inactive subscribers, hard bounces and invalid emails that could harm your deliverability. A good practice is to remove inactive subscribers after three months of inactivity.</li>
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<h2>Conclusion</h2>
<blockquote>Remember, the goal of email marketing is to engage and inform your subscribers, not overwhelm them with irrelevant emails. Use the anti-spam techniques discussed in this guide to ensure that your emails land in your subscriber's inbox, and not the spam folder.</blockquote>
Take your time to implement these techniques, and analyse your email delivery reports regularly to understand the deliverability rate of your emails. By following this guide, you can reduce the chances of your emails being marked as spam and increase your email marketing success rate.