Why Domain Renewal Matters in Auction Domaining
As an auction domainer, you know how valuable expired domains can be. But once you’ve bought a domain, what do you do next? One of the most important steps is choosing whether or not to renew the domain’s registration. Here are 5 tips to help you make smarter domain renewal decisions:
Tip #1: Evaluate the Domain’s Potential Value
The first thing to consider is whether the domain is worth renewing. Take a look at its backlinks, traffic, and search engine rankings to determine its potential value. Consider the niche it’s in and evaluate its relevance to current market trends. If the domain has no potential, don’t waste your money renewing it.
Tip #2: Review Your Budget
Renewing domains can be costly, especially if you’re renewing a lot of them. Before renewing any domains, review your budget and prioritize your renewals based on the return on investment they’re likely to bring you. It’s better to invest in a few high-value domains than to renew a bunch of low-value ones that won’t bring you much ROI.
Tip #3: Check for Infringement Issues
Before renewing a domain, check for any infringement issues that may invalidate your ownership of the domain. Use trademark search tools to ensure there are no trademark violations linked to the domain, and check for any other legal liabilities that could arise from its content or past usage.
Tip #4: Monitor Expiration Dates
You don’t want to lose valuable domains just because you forgot to renew them. Make sure you are aware of expiration dates of all your domains and set reminders well in advance. Utilize domain monitoring tools to notify you of any upcoming expiration of your domain names.
Tip #5: Consider Domain Auctions
If you decide not to renew a domain, don’t let it go to waste. Consider putting it up for auction so that others can bid on it. Domain auctions are an excellent way to sell off expired domains and recoup some of the initial investment you made when acquiring the domain. You never know, it could be worth more than you realize.
Final Thoughts
Renewing domains requires careful consideration of potential value, budget, and legal issues. By following these 5 tips, you’ll be able to make smarter decisions about which domains to renew and which to let expire. Just remember, building a valuable domain portfolio requires patience and consistent effort.