Introduction
When it comes to domain investing, there are many paths you can take. One popular strategy is buying and selling parked domains (that is, domain names that are registered but not actively used).
Why Buy Parked Domains?
There are several reasons why buying parked domains can be a smart investment:
- You can often buy them for a relatively low price, especially if they’re about to expire or a previous owner let them lapse.
- Many parked domains have existing traffic and backlinks, which can be valuable for SEO and attracting potential buyers.
- Parked domains are often generic or descriptive, making them easy to remember and brandable for a specific niche or business.
How To Evaluate a Parked Domain
Not all parked domains are created equal, so it’s important to do your due diligence before buying.
| Factor | What To Look For |
|---|---|
| Traffic | Use a tool like SEMrush or Ahrefs to see how much traffic the domain gets and where it’s coming from. |
| Backlinks | Check the domain’s backlink profile to see if it has any high-quality links from reputable sources. |
| Brandability | Consider if the domain is easy to spell, pronounce, and remember, and if it could be branded for a specific niche or business. |
Where To Buy Parked Domains
There are several online marketplaces for buying and selling parked domains, including:
- Sedo.com
- NameJet.com
- Flippa.com
Conclusion
Buying parked domains can be a lucrative investment strategy if you know what to look for and how to evaluate them. Whether you’re starting an online business or looking for a passive income stream, buying parked domains is a viable option for domain investors of all levels.