If you’re into flipping domains, you might have heard of the term “exact match domains” (EMDs). Simply put, these are domain names that contain exact matches of the targeted keywords or phrases that the website is trying to rank for.
Pros of Using EMDs for Flipping
One of the biggest advantages of EMDs is that they have a higher chance of being clicked by users because they contain the exact phrase they are searching for. This can result in higher traffic and better click-through rates, which can ultimately lead to better revenue for your domain flipping business.
Another pro of using EMDs is that they can be easier to rank for in search engine results pages (SERPs). Since the keywords are present in the domain name itself, search engines may consider the website to be more relevant to that particular keyword, and rank it higher for those search results.
Cons of Using EMDs for Flipping
However, there are also some downsides to using EMDs for flipping. One of the biggest drawbacks is that they can sometimes come across as spammy or low-quality, especially if the content on the website is not up to par with the domain name. Users and search engines alike may view the domain as a cheap attempt at ranking for a specific keyword rather than providing real value.
Another con of using EMDs is that they may not always have a broad appeal or long-term value. If the targeted keyword or phrase falls out of favor or becomes less relevant over time, the domain may lose its value as well.
Conclusion
Ultimately, whether or not to use EMDs for flipping domains depends on the niche, the quality of the content on the website, and the long-term potential of the keyword or phrase being targeted. While there are pros and cons to using EMDs, it’s important to also consider the overall quality and value of the website beyond just its domain name.