Introduction
You may have invested in some expired domains and now wondering how to make a profit out of them. There are several ways you can sell website domains or flip them to make a profit, if you know what you’re doing. In this article, we will discuss some of the best practices to sell expired domains like a seasoned pro.
Step 1: Analyze Market Availability and Value
The first step to selling expired domains is to analyze market availability and value. This will help you determine how much you can sell your domain for and the potential audience your domain could cater to. You can use tools like Moz or SEMrush to analyze the value of your domain.
Step 2: Optimize Your Domain Landing Page
The next step is to optimize your domain landing page. Your domain landing page must have a clear call to action (CTA) and an offer that is irresistible to the buyer. This can include the domain’s analytics data, the revenue generated by the previous owner, monthly traffic, and other crucial data points that might appeal to buyers. You can also include domain related statistics to prove the value of your domain.
Step 3: Determine the Sale Price
The third step is to determine the sale price of your domain. After analyzing market availability and value, you can set a price range for your domain. Try to keep the pricing somewhere between the two end points rather than pricing too high or too low at either end. Once you have an idea of your price range, consider how much room there is for negotiation after the initial offer.
Step 4: Advertise Your Domain
Now that you have a clear understanding of your domain’s value and have set the right price, it’s time to start promoting your domain. You can advertise your domains through email marketing, social media, and forums where domain investors typically visit. Make sure to highlight the unique values of your domain and how it stands out from other domains. You could either start a blog on your domain or optimize your domain as a traffic generating platform to further enhance its perceived value to potential buyers.
Step 5: Negotiate & Close the Sale
The fifth and final step is the negotiation and closing of a sale. This is the most important part of the process, and requires skill and expertise. It is always best to start with a range of prices rather than a fixed price, so buyers feel that they can negotiate a bit. Negotiation must involve finding the sweet spot between your desired selling price and the buyer’s capacity to pay. Ensure that you have a clear contract in place before concluding the sale.
Conclusion
If you follow these steps, you’ll be well on your way to becoming a domain flipping pro. By analyzing the market, optimizing your landing pages, setting a reasonable price, advertising your domain, and negotiating and finalizing the sale with the buyer, you’ll be in a great position to make a profit from your expired domain investments. So why not give it a try, who knows, it could be your gateway to online success!
Selling domains is all about successful marketing – as I like to say: A domain idendity is essentially a brand. You’re trying to position this brand, with as few letters or distinguishing features as possible.