If you’re interested in buying or selling expired domains, it’s important to know how to properly appraise their value. In this guide, we’ll walk you through the process of conducting a domain name appraisal for expired domains.
<h2>Step 1: Research Domain Name History</h2>
Before you can accurately appraise an expired domain's value, you need to do your research. This includes looking at the domain's history: Has it been previously registered or expired? If it has been registered, was it used for spamming or unethical purposes? Has it been hit by a Google penalty?
<h2>Step 2: Evaluate Domain Name Length</h2>
Shorter domain names are generally more valuable because they are easier to remember and type. Consider the length of the domain name when conducting your appraisal.
<h2>Step 3: Consider Domain Name Extension</h2>
The extension of a domain name also affects its value. For example, .com domains are typically more valuable than .org or .net domains.
<h2>Step 4: Look for Keyword Relevance</h2>
Domains that have relevant keywords in them tend to be more valuable. Conduct keyword research to see if the expired domain has any relevant keywords included.
<h2>Step 5: Check Backlinks</h2>
Backlinks can significantly affect a domain's value. Use a tool like Moz or Ahrefs to evaluate the quality and quantity of backlinks pointing to the domain.
<h2>Step 6: Check for Trademark Issues</h2>
It's important to avoid buying a domain that infringes on someone else's trademark. Use the USPTO's website to search for trademarks that match the domain name.
By following these steps, you can accurately appraise the value of an expired domain. Whether you're buying or selling, conducting a domain name appraisal is an important step in the process of website flipping.