Introduction
Top-level domains (TLDs) have undergone major changes since they were first introduced in the 1980s. In 2013, the Internet Corporation for Assigned Names and Numbers (ICANN) introduced the new gTLD program, allowing companies, organizations, and individuals to register TLDs specific to their brand, industry, or interest.
What are gTLDs?
A gTLD, or generic top-level domain, is a TLD that does not refer to any specific country or geographic location. Some examples of gTLDs include .com, .org, and .net.
One of the main benefits of gTLDs is the ability to create more memorable and brandable domain names. For instance, a car company could register .cars or .auto as a gTLD for their website or email addresses, instantly identifying their industry and providing a more relevant web address.
Expired Domains and gTLDs
When a domain name expires, it becomes available for re-registration by anyone. Expired domains can be valuable for SEO purposes and link building, especially if they have backlinks from reputable websites.
By combining expired domains with gTLDs, website owners can create a unique and memorable web address that also provides SEO benefits. For example, a fitness blogger could register a domain like “sweat.studio” or “fit.life” and redirect it to their main website.
Benefits of gTLDs for Businesses
For businesses, gTLDs can provide several benefits, including:
- Brand recognition: A branded TLD can help increase brand visibility and recognition online.
- SEO advantages: A gTLD can provide niche-specific keywords that can help improve SEO for a website.
- Memorable web addresses: A custom gTLD can provide a more memorable and unique web address for a business or organization.
Conclusion
gTLDs provide a new way for businesses and individuals to create unique and memorable web addresses. Combining a gTLD with an expired domain can provide added benefits for SEO and link building, making it a worthwhile investment for website owners.
“Using a gTLD in conjunction with expired domains can provide a new way to boost both brand recognition and optimization efforts.” – John Doe, SEO Expert